Hi, my name is Araya (uh-ray-uh, like a ray of sunshine). A love of comfort and beauty is what initially led me from my small Minnesota town near the north shore of Lake Superior to the Twin Cities to pursue a career in interior design. I enjoyed designing beautiful and functional spaces for home owners for over twelve years, but after losing my job due to the housing market crash, an enterprising spirit and solid Midwestern work ethic led me to create Willful, formerly Wind & Willow Home. 

Existing originally as a curated web shop of handmade home goods created by other designers, Willful turned into a brand of its own quickly after the launch of its own line,  which started with wooden spoons, followed by wooden salad bowls, cutting boards, and mini vessels. Over the past couple of years, Willful has grown into a line of simple, yet modern home goods, which have become internationally recognized for their bold colors, bare woods, and organic textures. Made with equal parts purpose, intention, and joy, we hope you’ll love your Willful goods for years to come.  




Header image by Canary Grey Photography

Video by Hello Sunshine Films